What Goes Into Your Comparative Market Analysis
Recent Comparable Sales (Past 90 Days)
The most reliable pricing data comes from what buyers have actually paid for similar homes in your area within the past 90 days. I look at homes comparable in size, age, style, condition, and location — adjusting for any meaningful differences. These are not asking prices; they are sold prices, which is what matters.
Active Competition
Your home does not sell in isolation — it competes with everything else available in your price range at the same time. I look at your active competition so we price your home to stand out in its category, not just to match what others are asking.
Expired Listings (What the Market Rejected)
Expired listings are homes that sat on the market without selling — almost always because they were overpriced. This data is just as valuable as sold data. It tells us where the market ceiling is and helps us avoid the same mistake.
Days on Market and List-to-Sale Ratio
How long are homes sitting in your community and price range? Are they selling at, above, or below asking? This tells us whether the local market favours buyers or sellers, and how aggressively we can position your list price.
Your Home’s Specific Attributes
Square footage, lot size, age, updates and renovations, waterfront access, acreage, garage, basement finish, school catchment, and proximity to CFB Petawawa (for military buyers) all factor into the final price recommendation. The CMA is not one-size-fits-all — it is custom to your specific property.
The Cost of Getting Pricing Wrong
Priced Too High
An overpriced home sits on the market. Days on market accumulate. Buyers assume something is wrong with it. You end up reducing the price — often multiple times — and you sell for less than if you had priced it correctly from day one. Buyers who were interested in week one have moved on.
Priced Too Low
Yes, pricing low can generate multiple offers — but it is a strategy, not a mistake to avoid. In a balanced market, pricing below value simply means you sell for less than your home is worth. You cannot always count on a bidding war to close the gap.
Priced Right
Correctly priced homes attract serious, pre-qualified buyers quickly. They generate showings within the first week, produce offers within the first two to three weeks, and typically sell for closest to or above asking price. First week on market is your most powerful window.
Seasonal Timing Matters
The Ottawa Valley market is influenced by seasons. Spring and early fall are typically the most active selling periods. Military posting season (January to July) brings added demand, particularly in Petawawa and Pembroke. I factor seasonal trends into your pricing strategy.
Pricing FAQs
What Is Your Ottawa Valley Home Worth Right Now?
Get a free, no-obligation Comparative Market Analysis and walk away knowing exactly what your home is worth in today’s market — and what strategy will get you the best result.
What Is Your Ottawa Valley Home Worth?
Get a free, no-obligation comparative market analysis from Kayla — priced using real local data, not automated estimates.
What Is Your Ottawa Valley Home Worth?
Get a free, no-obligation comparative market analysis from Kayla — priced using real local data, not automated estimates.